jaga home heating

eCommerce Store for designer radiator brand

the client

Jaga UK is the UK distributor of the seriously-stylish range of radiators and heating systems offered by Belgian firm Jaga.

The Challenge

Jaga UK already had a trade website jaga.co.uk but approached us wanting to develop an eCommerce website to sell directly to consumers.

Knowing that much of their customer base was lifestyle- rather than price-led, Jaga wanted a modern aesthetic design and high attention to detail. It was also important that the website conveyed the eco-credentials of the products.

the solution

We first launched Jaga’s eCommerce store in 2012 and have been working in partnership with them ever since.

Over that time we’ve added a range of new features and in 2016 the site underwent a major refresh, shifting to a fully-responsive design in the process.

The website is constantly evolving but key features include; The new design was built from the ground up to focus on mobile device.

  • Understated Design. We deliberately went for an uncluttered design – that way the stunningly-designed products are the real stars of the show.
  • Content Hub. Jaga is active on social media as well as on their blog. To bring this more to the fore, we have built a Content Hub which pulls in social and blog content and displays it all in one place.
  • Showcasing User Generated Content (UGC). Jaga actively encourages customers to upload photos of their Jaga radiators in-situ. These photos, along with testimonials, are included in the ‘Your Stories’ section of the website.
  • Intelligent basket. Our intelligent basket automatically prompts users to add essential accessories to their basket

the results

Over the 5 years that the website has been live, we are delighted that Jaga has seen sustained increases across a host of key website metrics;

  • 32% avr. increase in users year-on-year
  • 19% avr. increase in revenue year-on-year
  • 12% avr. increase in order value year-on-year
  • 73% increase in mobile conversions since moving to a responsive design


bluebox have been a great partner for Jaga, immersing themselves in the brand. They are a dynamic and hands-on team always bringing new ideas to the table, and nothing is ever too much.

Sally Lloyd, Marketing Manager,
Jaga Heating Products (UK) Ltd

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