Cost effective eCommerce solution for rapidly-growing sports equipment retailer

the client

UK Table Tennis Ltd is an established online wholesaler & retailer of quality sports equipment. UK Table Tennis Ltd is the UK’s only authorised retailer and wholesaler for Cornilleau table tennis products in the UK.
The sister company – UK Table Sports – sells Garlando football tables to the trade and consumers. They also provide products to retail and education sectors.

The Challenge

The primary aim was to enable UK Table Tennis to become the number one resource of Cornilleau and Garlando information in the UK.

A modest budget meant that we needed to find creative ways to deliver the two websites.

The Company’s existing websites ( & required a refresh as they had aged, were ineffective and did not reflect well against competitor and retail sites. The team at UK Table Tennis were also keen to provide retailers with a resource for retailers of the products.

the solution

We have provided two completely-refreshed enterprise-level B2B websites. Features include;

  • Shared design, distinct look. To make the budget stretch as far as possible, the websites share a crisp and intuitive design framework but have their own personality thanks to differing colour palettes.
  • Comparison functionality. Customers can compare different products side-by-side using the comparison functionality that we built especially for the sites.
  • Emulating the in-store experience. We produced an experience that is as close to physically seeing the tables as possible. Amongst the features deployed are 360 degree product videos, ’zoomable’ images, comprehensive product pages with easy-to-scan ‘at-a-glance’ key points.

the results

Delighted with the results of the two-website refresh, UK Table Tennis again partnered with us following a decision to start selling direct to consumers.

Using the same shared design and Content Management System, we added two eCommerce stores – one to sell its Conilleau range and another to sell sporting goods.


We are thrilled with the fantastic websites developed for us by bluebox. They have exactly captured the style that we were looking for and delivered websites that fulfil all our requirements. The responsive design means our websites stay looking just as good on mobile devices as they do on the computer screen. We would gladly recommend their services.

Nicola Walters, Managing Director
UK Table Tennis

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