boat fenders direct

Market-leading eCommerce website for major boat accessories retailer

the client

Boat Fenders Direct is the online arm of Trade Marine – one of the UK’s leading suppliers of boat accessories.
Operating from an HQ in Birmingham, the Firm specialises in the supply of fenders and buoys for yachts marinas and the marine trade.

The Challenge

The existing Boat Fenders Direct website design had become dated and lacked the impact required to remain ‘front-of-mind’ for trade clients and consumers.

Gregg Witherington, Director of Boat Fenders Direct, approached us because we were able to offer both web design and software development experience.

Specifically, Greg was looking for a web design agency that could produce a fresh new design and first-class eCommerce solution. But he also wanted an agency with the software development experience to integrate the website with their existing CRM and Sage accounting system.

the solution

We have built a market-leading eCommerce solution designed to appeal to Boat Fenders Direct’s affluent customer base. Key features include;

  • Impactful, modern and intuitive website. With an affluent and aspirational consumer base, we opted for an uncluttered design with supersized product photography and clear navigational elements. We also added a streamlined and secure checkout.
  • Integrates with Business Systems. Data from the website links with the Company’s Sage accounting software.
  • Caters to both consumer and trade. A trade login function enables Boat Fenders Direct to serve B2B and B2C customers through a single website.

the results

The team at Boatfenders Direct has seen a healthy growth in sales since the launch of the new site. We are now working together on a number of other projects. This includes websites for other businesses in the Group as well as integrating the Boatfenders Direct website with the Firm’s new Inventory Management System.


We are delighted with the design of the website and how it’s performed. We needed something to better represent our brand among our discerning customer base and that’s exactly what we got.

Gregg WitheringtonManaging Director
Boat Fenders Direct

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