shopify community

Is the community a good place to find answers?

Can you get too much of a good thing?

Now, this may be contradictory but go with it. We bang on about how Shopify is so robust, easy to use and very functional, which we agree with. So why does the help community have (at the time of writing) 106,480 topics across twenty top-level topics across four discussion groups? The answer may lie somewhere between the fact that Shopify is so easy to setup that uneducated users get so far before they get stuck and reach out for help. Or on the flip side, users are given the impression it’s so easy they fall for the marketing hype, try to self-build and get so far before getting stuck.

Either way, the ‘self-help’ community is growing rapidly with more questions than answers. In our experience, this is not uncommon when it comes to users trying to self-educate, regardless of the software.

We all have problems, how we solve them makes the difference between success or failure

Benefits of the community

Personally, we think the community is a great place to hang out if you’re stuck, or just looking for inspiration. That said, only if you have the time to do this. We are digital all day every day, it’s our job so we love being in amongst it all. You, on the other hand, are trying to build your business, fretting over a little glitch that you can’t find the answer to won’t help you grow your empire.

Where the community is at its most powerful is reassuring small, start-ups that other people feel their pain too. If you’re a solopreneur this is a great tool in your arsenal, and if you have the time to invest in self-education make it one of your favorite hang outs.

When you shouldn’t use the community

Again, drawing on our own experiences, in a lot of cases, it’s more cost effective to partner with an agency who already know the answer. Or at least have access to tonnes more knowledge and commercial awareness than a community of self-helpers.

In a lot of cases it’s more cost effective to partner with an agency who already know the answer

You could, and people do, spend hours trawling the help forums to get the answer. This results in lost time you could have invested elsewhere in your business. Depending on how much you value your own time and activities within your business, it becomes commercially beneficial to outsource the problem to an expert that can solve it for you.


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