abandoned cart

Why abandoned checkout recovery is a must

So how common is it and why you should worry about it?

The global cart abandonment rate for the first three months of 2017 was 75.6% according to Digital Doughnut. That means three out of four visitors to your store don’t make it all the way through to purchase. You will have plenty of window shoppers who add to basket, then for various reasons don’t check out. They may be price comparing elsewhere or simply pondering over the decision first.

Don’t take it personally, it’s a virtual phenomenon of retail therapy. It’s like going to the shop and trying on a new dress, falling in love with it but yet putting it back on the rack. Abandoned carts are the same, and you can do things to encourage your customers to check out at a later date.

So what do you do? From within the Shopify admin area, you can monitor and analysis abandoned checkouts. You can review the abandonment on your store to see if a pattern energies that may suggest why your customers aren’t ordering. With this data, Google analytics and conversion tracking you can formulate a plan of action to try and decrease your abandonment rate.

Abandoned cart emails

One of Shopify’s great features is how it deals with abandonment. If you’re on the Basic plan you have to send the email manually, otherwise, you can automatically send an email to a customer with a link to their abandoned check out. This powerful little feature can be set to trigger the automated email 1, 6, 10 or 24 hours after the cart abandonment.

Of course, you can customise the email with your own tone of voice, and branding making this little gem a must have for any online store owner.


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